Ecommerce reports in App + Web properties
The using of App + Web properties is limitated because of missing of some necessary or important features. But one of them – Ecommerce reporting – is finally here. Please note that access to the new ecommerce report is currently rolling out, so if you don’t see it right now, you have to wait couple of days/weeks to get an access.
The new ecommerce report section combines several separate tabs, where you can check the performance of the most important metrics. If you want to see detailed information, you just click on “View items” button in the lower-right corner of the tab.
For now Ecommerce reporte doesn’t show a shopping behavior funnel or checkout funnel. But actually it is not a big problem. If you are interested in this information, you can build your own funnel by your own preferencies in Analysis hub section – this is one of the most powerful feature in new App + Web properties.
Read more: Kristy Seiden’s blog
New parameters in Google Data Studio make your reports more interactive
A new instance, a parameter, was added to metrics and dimensions just few days ago. There are a lot of workarounds what to do with parameters, but the most interesting features are these two:
- the opportunity of selecting a dimension by the user – it will no longer be necessary to create a separate report for each dimension
- the opportunity of enrich the URL by parameter itself – it can be helpful for linking to the single report with unique setup
But in my opinion is much better to try it by yourself directly in Data Studio. I prepared the very simple report, where you can select the secondary dimension. Let’s try to click on buttons below the pictures and check the URLs – the only one difference is the parameter and the report shows different data dynamically according to the parameter in the URL.
Both Facebook and Google will retain the data for a maximum of 3 years
With the growing amount of data comes also the limitations – recently for Facebook Ads, Google Ads and Google AdSense. Starting October 2020, Google and Facebook will introduce a maximum 3-years reporting window (36 – 38 months) for metrics data across their reporting systems. After this time, the data will be definitelly lost.
If you don’t want to lost your historical data, there is a solution – BigQuery. In this case you become an owner of your data and you can use it whenever you want. We think it is a good reason for starting use BigQuery.
Read more: Facebook Business Help Center
Big changes are coming to Google AdSense. The redesign came first
The visual of Google AdSense envirnoment hasn’t been changed for a long time. But now Google is rolling out a new AdSense reporting page. The change reach all publishers up to next two weeks and it is related to the change in the maximum length of data retention, which we tall about in the topic above.
Starting October 2020 publishers lost historical reporting data (not financial data). On the other hand the redesign brings a lot of new features and user-friendly reports, which give better performence overview of publisher’s websites, help to optimize websites and maximize the profit for publishers. In addition, Google is promising a major upgrade to its AdSense API during Q1 2021.
As you can see, the AdSense report will change completely. What do you think about this upgrade?
Read more: Search Engine Land