In my previous article, I explained what does data-driven marketing and business means. In this one, I’d like...

RFM (Recency, Frequency, Monetary) analysis is an easy way to divide customers into segments based on their purchasing...

Monitoring competition is a useful way to get an overview of market development. Several tools are available to...

We hear about data, analyzes and the fact that (almost) everything in online marketing can be measured, for...